My Health Benefits

Super high antioxidant capacity

With up to 137 times more antioxidants than traditional green tea bags, Matcha tea is one of the richest antioxidant foods in the world. Compared to other products known as “superfoods” for their high antioxidant content, Matcha tea contains more than 5 times the antioxidants of goji berries and almost 15 times those of wild blueberries!

Source: Journal of Agriculture and Food Chemistry, Lipophilic and Hydrophilic Antioxidant Capacities of Common Foods in the United States.

*ORAC = Oxygen Radical Absorbance Capacity

Antioxidant action

What’s more, Matcha tea is especially rich in antioxidants that have much greater capacity that those found in fruit and vegetables. The catechins in Matcha tea, which are mainly EGCG catechins (epigallocatechin gallate), are much more powerful antioxidants than vitamins C and E.

These antioxidants help to reinforce your immune system and fight the free radicals in your body. A great health benefit because these free radicals accelerate ageing, cause irreversible damage to your body and are the at the origin of numerous illnesses, including certain types of cancer and cardiovascular diseases.

A host of other properties

Matcha tea is also anti-inflammatory, antiviral and antibacterial. It reduces the level of bad cholestorol, stimulates the burning of fat by activating the metabolism, reduces blood pressure and reduces the risk of diabetes.

L-theanine, a precious amino acid found in Matcha tea, calms the nervous system and thus helps you to relax and concentrate.

The chlorophyll found in Matcha tea encourages the detoxification of the body by helping you to eliminate toxins and heavy metals and purify the blood. It also ensures a good level of oxygen transportation to the cells, thus enabling your organs and your brain to work more efficiently and to recover more quickly in case of injury.

Of course, good health is essential to discovering the best of you. And there is nothing better than a bowl of IRO Matcha tea for making you feel great every day. Naturally, your daily IRO Matcha tea must be accompanied by a healthy lifestyle and a balanced diet.

Matcha tea, a healthy alternative to coffee

Like coffee, Matcha tea contains caffeine (which we sometimes call theine in tea) but just not as much.

One bowl of Matcha contains around 2 to 3 times less caffeine than a cup of coffee and the effect of Matcha caffeine on the body is very different to that found in coffee. With Matcha, the diffusion of the caffeine in the bloodstream is much more gradual, thanks to its richness in tanins (polyphenols), which slow the assimilation in the body.

Thanks to the amino acid L-theanine, Matcha tea is relaxing, improves concentration and promotes good memory.

This is why Matcha tea provides you will a unique feeling of “calm awareness” and serenity. It’s not by chance that Japanese Buddhist monks use it during their long meditation sessions.

The improved energy and awareness lasts from 4 to 6 hours with Matcha tea (compared to 2 hours for coffee) with none of the unpleasant side effects of coffee (stress, anxiety, dependency, etc.).

We can all discover the best of ourselves.

All the IRO teas are 100% organic

Regrettably, numerous teas (in particular from China) are highly polluted (even of very well-known brands). Thus enjoying a drink presumed to be good for your health ends up as drinking a cocktail of pesticides and other pollutants.

This is why the IRO brand has chosen to offer only 100% organic products, grown by Japanese farmers in harmony with nature and according to the seasons and in compliance with the stringent rules on organic agriculture imposed by the European Union.

IRO is controlled and certified organic by Certisys BE-BIO-01